sparks & honey

Over the last 8 years, sparks & honey has built one of the top culture-centric organizations in the world. We analyze and interpret cultural intelligence using social and data sciences, uncovering the critical insights that ensure that the organizations we work with can lead culture into the future. Our process includes training algorithms, building platforms, mapping and quantifying culture and developing culture-centric methodologies to help us translate human behavior into growth and transformation strategies for our clients.

We translate culture into structured data by leveraging our system, Q™ which synthesizes human and machine intelligence, sifting through the signals of culture and categorizing them against our proprietary taxonomy and scoring algorithm. We’re a unique capability within the Omnicom network, recently referred to in a top industry trade as “a bit like the Rand Corporation for the extremely online..[sparks & honey] promises its clients nothing short of bottled lightning – the ability to transcribe the cultural zeitgeist into hard numbers and trackable metrics.”